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This typecasting ends up in exoticism where ethnic minorities are pictured as items of desire to have white guys. This can be seen in how a language is used; a Spanish accent becomes sexy since it is evocative. This sexualization of a culture can be bad for the way a girl https://conflictandhealth.biomedcentral.com/articles/10.1186/s13031-020-00305-w perceives herself and exactly how she is treated simply by her peers. It is important for the marketing to stop exoticizing latinas.