In fact, according to Google, simply increasing the load time of a page from 1 second to 3 seconds increases the bounce rate by 32%. In fact, for the next year, we had more site visits to that blog post than to any other page on our site (including our homepage). For a big site like Hootsuite, increasing their domain authority from 91 to 92 is a pretty monumental accomplishment. A new website, on the other hand, can get their domain authority from 1 to 2 almost without even trying. Some content marketers place too much weight on keyword volume.
- Other times you may want to delete the really poor performers or content that’s no longer relevant to your goals.
- I’ll use Semrush in this example, but you can use your favorite tool.
- Click your target keyword (or a keyword you want to explore in more detail) to open Semrush’s Keyword Overview tool.
- A link from a big, well-known site in your field is worth more than lots of links from small, unknown sites.
- It demands constant learning, adaptation, and a commitment to providing valuable, user-first content.
More than that, it’s an instant credibility boost in most people’s eyes. Quality is far more valuable than quantity when it comes to your website. If you have a large number of pages that aren’t delivering value to your audience, they could be harming your rankings.
Speed
The RANK function can’t return the rank of values in visible rows only. However, in Google Sheets, you can follow the approach below to exclude hidden rows when returning the rank of values in a dataset. Just pop this formula in the first cell of your rank column, and it will automatically fill down. This approach not only saves time but also reduces the risk of errors that can occur when manually dragging formulas across cells.
Plus, if you’re still in business – especially after the COVID-19 pandemic – you should also remember to count your blessings. There are some things that a code-crawler just won’t pick up on. A backlink is a link to your page from another website, and these are a heavily weighted ranking factor. For ranking even higher, or for improving your rank for really hard keywords. Your SEO title, or meta title, is the title that appears on the actual SERP.
After creating and optimizing your content, you’ll want to measure results. You’ll need to come up with at least 1 way your page will be better than those ranking at the top. And if you want to dislodge the current top pages, you’ll need to create something better. You’re going to discover the search intent behind the keyword.
SERanking Keyword Rank Tracker
But unfortunately, it doesn’t appear in Google’s SEO Anomaly “videos” tab because we don’t yet have a video about YouTube tags to embed in the post. In terms of search, discovery, and engagement, captions are one of the most powerful pieces of data out there. The internet is text-based, so your video is going to stay hidden from search engines unless the text attached to it can be picked up. It can be hard to get across the essence of your video in just a title or description, even tags have a character limit. But a closed-caption file delivers a text-based transcript of your entire video and opens it up to search engines. Look for relevant videos that get lots of traffic from Google, as these are clearly about topics with “video intent” that lots of people are searching for.
It also involves creative optimization of all visual assets, like the app icon, screenshots, and video, with the intention of increasing the number of downloads. Responsive themes can greatly improve user experience and keep visitors on your site longer. Since Google looks at time-on-page as a marker of a site’s value, having a site that’s easy to navigate and read can improve rankings. In turn, improved rankings and better usability result in repeat visitors and increase conversions. But that doesn’t mean there aren’t any low-hanging opportunities to improve your SEO.
The description you do have control over is the “from the business” section in your Google My Business account dashboard. This section appears lower in your profile, often under the reviews section. Second, utilize SEO tools like Google Analytics, Google Search Console, and other trustworthy SEO tools to access detailed data about your website’s performance.
Schema markup, also known as structured data, is a unified code that provides additional context to search engines about the content on your website. Bear in mind that internal links can become broken or outdated. Use tools like Google Analytics to monitor the effectiveness of your internal linking strategy.